Consumer needs

Consumers need...

“… access to workplace charging, it is crucial for EV owners”

a Ford statement

 

“… charging stations […] like restrooms”

a smart-power.net statement

 

“… easy to use infrastructure”

a Bernd Eckl statement, member of the MAHLE Management Board

KISS - keep it simple, stupid


Design thinking in mind



Customers need...

...lowest total cost of ownership of their vehicle fleet

...large scale charging infrastructure

...to comply with legislation

...to satisfy consumers needs

Fit for purpose


Design to cost